Prepared for Norton Heart & Vascular Institute · 2026 Strategy Review · Confidential — not for distribution
Cardiovascular Service Line Strategy · Heart-Failure Accountability · Louisville & Southern Indiana

Norton owns Louisville's heart-failure book. The care management behind it is not yet billed.

Norton Heart & Vascular Institute already employs the nurse navigators, the social worker and the dedicated pharmacist who do longitudinal heart-failure work every week. This is the operating model — and the 24-month forecast — for turning that existing labor into an Epic-native, net-positive remote care service line: TCM at discharge, then RPM, CCM and PCM across ~30 sites and roughly 100 cardiovascular billing providers.

0
Unique Patients in Active Remote Care (Month 24)
Illustrative, modeled — verify against practice data.
CMS Ambulatory Specialty Model selection reflects the preliminary CY2027 participant list — confirm against the final CMS list.
$0
24-Month Net Reimbursement
$0
24-Month Net to Practice (After Fees)
0
Hospitalizations Avoided (≈ $8.84M)
0
Active Program Enrollments · Month 24

Two different counts, on purpose. The headline 9,358 is unique patients — enrolled patients, deduplicated because many people carry RPM stacked with CCM or PCM. The 14,520 figure and the enrollment chart below count active program enrollments — enrolled services, one per program per patient. Same population, two lenses. All figures illustrative, modeled — verify against practice data.

The Starting Position

You Own the Market's Heart-Failure Book —
and the Public Scorecard That Comes With It

Norton Heart & Vascular Institute is the dominant cardiovascular provider in Louisville, and it is not a close contest. The same public CMS data that documents that volume also documents where the heart-failure outcomes sit relative to the market. Both facts are public. Both point at the same missing layer: what happens to the heart-failure patient between the discharge and the next clinic visit.

CY2024 · Medicare FFS

The Volume Is Yours

52.8% of Louisville's Medicare fee-for-service heart-failure volume — 799 discharges at CCN 180088 plus 106 at Norton Clark. 53.2% of cardiac DRGs. 42.3% of Jefferson County diagnostic catheterizations. No other system in the market is close.

CMS Care Compare · Public

The Scorecard Is Public

At CCN 180088: 30-day heart-failure mortality 14.3% against a 11.6% national rate — CMS flags it “Worse Than the National Rate.” Excess days in acute care, heart failure: +18.8 per 100 discharges. HRRP heart-failure excess readmission ratio 1.0261. Overall hospital quality star rating: 2.

Cross-Town Benchmark

The Gap Is Measurable

Baptist Health Louisville, same measures, same period: 12.3% heart-failure mortality, −21.8 excess days per 100, 4 stars. On excess days alone that is a 40.6-day swing per 100 heart-failure discharges between the two campuses.

CMS Care Compare measure (public data)Norton Hospitals · CCN 180088Baptist Health LouisvilleNational
30-day death rate, heart failure (MORT-30-HF)14.3%
“Worse Than the National Rate”
12.3%11.6%
Excess days in acute care per 100 discharges, heart failure (EDAC-30-HF)+18.8−21.80.0 (reference)
HRRP excess readmission ratio, heart failure1.0261not shown here1.0000 (expected)
CMS Overall Hospital Quality Star Rating2 of 54 of 5

Public CMS Provider Data Catalog measures, retrieved July 2026. Presented as published, without adjustment or interpretation beyond CMS's own comparison language. Norton's four adult Louisville hospitals report under a single Medicare CCN (180088), so these measures describe the Louisville adult enterprise as one reporting entity.

The provable whitespace. CY2024 Medicare claims for the service line's medical director and for both of its advanced heart-failure attendings show zero RPM, zero CCM, zero PCM and zero TCM codes — none. Meanwhile the heart-failure program page already lists nurse navigators, a social worker and a dedicated pharmacist on the team. The care-management labor is already on payroll and already doing the work. It is simply not being captured as a billable service line.
Stated precisely, because it matters: this is not pure whitespace. Norton already runs a post-acute “virtual hospital” — post-discharge pulse-oximetry and blood-pressure monitoring with nurse video check-ins — and Norton eCare for virtual urgent care inside MyNortonChart. Norton has already proven it can operate remote monitoring and that patients will use it. What does not exist is the longitudinal, billable version: a continuously enrolled chronic-care panel with monthly documented management and automated claim capture. That is the gap this page addresses.
What it means at the board level. Norton's audited FY2025 patient service margin was 1.28%$64.3M on $5.02B of patient service revenue. The program modeled on this page returns roughly $3.6M per year net to the practice after fees. That is approximately 5.6% of the system's entire annual patient service margin, produced by one service line, from work the service line's staff is already performing. Illustrative, modeled — verify against practice data.
The 2027 Payment Shift · Ambulatory Specialty Model

Heart-Failure Accountability Arrives January 1, 2027

CMS's Ambulatory Specialty Model (ASM) is a mandatory, two-sided-risk program that makes individual specialists accountable for the cost and quality of the heart-failure patients attributed to them. Performance Year 1 begins January 1, 2027, carries a Part B payment adjustment of −9% to +9%, and requires an electronic collaborative-care arrangement with primary care. It is not a program a practice opts into — it is a change in how heart failure gets paid.

★ On the Preliminary List

Four NHVI Heart-Failure Cardiologists

Four of NHVI's heart-failure cardiologists appear on the CMS CY2027 preliminary ASM participant list, heart-failure cohort — listed under the billing entities Community Medical Associates Inc and Norton Clark Physician Practices LLC. This is preliminary — confirm against the final CMS list.

−9% / +9%

Two-Sided Risk in Year One

ASM reconciles attributed heart-failure spend and quality against a benchmark. Year-one adjustments move Part B professional revenue by up to nine points in either direction, escalating through 2031. Downside is not deferred to a later performance year.

Required

Collaborative-Care Arrangement

ASM requires an electronic collaborative-care arrangement with primary care and structured longitudinal management between visits — which is a description of what a remote care service line does operationally, every month, for every enrolled patient.

Preliminary-list caveat, carried on every mention. The CMS ASM participant list published for CY2027 is preliminary and was built on historical claims. Names can and do change on the final list. Treat Norton's ASM participation as preliminary — confirm against the final CMS list before any contract language, staffing commitment, or board representation. No individual physician is identified on this page for that reason.
Note the geography. Louisville sits outside every CBSA selected for CMS's mandatory hospital-side episode model (TEAM) — Lexington-Fayette is in, Louisville is not. Accountability reaches this account through the ambulatory and cardiology door, not the hospital-surgical door. That is precisely the door a remote care service line stands in.

The sequencing argument is simple: the infrastructure ASM will demand is the infrastructure that pays for itself today. Continuous physiologic monitoring, protocolized titration between visits, and documented care coordination are billable under RPM, CCM and PCM right now, under fee-for-service. Build it in 2026 and January 2027 arrives with an enrolled panel and a running workflow instead of a project plan.

The Operating Model

One Cardiology-Run Remote Care Service Line

Not a point solution bolted onto one diagnosis — a named service line with an owner, a P&L and a scorecard, governed by NHVI cardiologists and running inside Epic. It picks the patient up at discharge and does not put them down: TCM in the transition window, then RPM continuously, with CCM or PCM as the longitudinal wrapper.

The Billing Stack — TCM → RPM → CCM / PCM
  • TCM Transitional Care Management at discharge — the 7-to-14-day window where heart-failure readmissions are won or lost. Billable today; excluded from every modeled figure on this page.
  • RPM Device-based physiologic monitoring — weight, blood pressure, pulse oximetry — the continuous early-warning and titration layer across the heart-failure, CAD and hypertension panels.
  • PCM Principal Care Management for the single high-risk cardiac condition — heart failure managed as the principal problem, cardiology-native, between the acute episode and stability.
  • CCM Chronic Care Management for the majority of the Medicare panel carrying two or more chronic conditions beneath the cardiac diagnosis — hypertension, CKD, diabetes.
The Shared Engine — Built Once, Reused Everywhere
  • Enroll Physician referral plus telephonic outreach — enrollment performed full-service by CoachCare on the practice's behalf, with status visible in Epic in real time.
  • Devices Cellular connected devices shipped, provisioned and supported; readings land as discrete vitals in the chart, not as PDFs.
  • Monitor 24/7 alert triage and care-team outreach under NHVI protocols and physician governance. Escalation paths defined by the service line, not the vendor.
  • Bill Care-plan coding and automated claim generation — every eligible patient, every month, without a manual per-patient claim step.
The coordination rule. RPM stacks with CCM or PCM for the same patient in the same month; CCM and PCM do not bill together for one patient in one month. NHVI sets a single attribution policy — heart-failure patients run PCM plus RPM, multi-condition patients run CCM plus RPM — with one shared care plan in Epic. That policy decision, made once at charter, is what keeps a 30-site service line clean at scale.

The CY2026 Billing Stack

StageServiceCY2026 codesCardiovascular use at NHVI
At dischargeTransitional Care Management99495 · 99496The post-discharge transition window. Billable at discharge and not included in the modeled figures below — upside on top.
Enroll & equipRPM setup & device supply99453 · 99454 · 99445 (new for CY2026)99445 unlocks 2–15-day post-episode monitoring windows — built for the patient who just left the hospital.
ManageRPM treatment management99457 · 99458 · 99470 (new for CY2026)Monthly review, guideline-directed medical therapy titration, and escalation on weight and blood-pressure trend.
Single conditionPrincipal Care Management99426 · 99427Heart failure as the principal high-risk condition — the ASM-attributed population, managed as a process.
Multi-conditionChronic Care Management99490 · 99439The hypertension, CKD and diabetes burden documented beneath the cardiac diagnosis across the Medicare panel.

CY2026 Physician Fee Schedule amounts resolve by MAC carrier and locality. Norton's Kentucky sites price to the Kentucky carrier/locality (15102-00); the Southern Indiana sites price to their own Indiana locality — a two-locality service line, which is worth confirming in contracting. The modeled figures on this page use locality-resolved CY2026 rates. Illustrative, modeled — verify against the current PFS and the practice's actual localities.

Native · Bi-Directional · In Your Chart

It Runs Inside Epic — One Instance, ~30 Sites, Two States

Norton runs a single Epic instance across 100% of its practices and hospitals, with MyNortonChart already in patients' hands and EpicCare Link serving referring providers. That is the cleanest possible integration story: one interface build reaches every NHVI site in Kentucky and Southern Indiana, plus the employed primary-care base that ASM's collaborative-care requirement points at. CoachCare integrates directly and bi-directionally with Epic — the program lives in the chart clinicians already use.

Epic Norton's single instance One chart & In Basket Orders & problem list Flowsheets & vitals MyNortonChart EpicCare Link (referrers) Billing work queues CoachCare Remote care platform Cellular devices 24/7 monitoring Dedicated health coaches Telephonic enrollment Billing engine FROM EPIC Enrollment flags & trigger orders Exchange of patient health history BACK INTO EPIC Discrete vitals — in the flowsheet, not PDFs Integrated care summary & compliance documentation Real-time enrollment status Claims — auto-generated, every patient, every month Clinicians stay in Epic — the whole program lives in the environment they already work in
Pillar 1 & 2

Integrated Enrollment & History

Enrollment flags and trigger ordering sit inside the clinical workflow. The CoachCare team enrolls qualified Medicare patients on NHVI's behalf, health history is exchanged bi-directionally at intake, and enrollment status is visible in Epic in real time.

Pillar 3 & 4

Discrete Vitals & Audit-Ready Documentation

Device readings land as discrete vitals in the chart — chartable, trendable, usable for titration — not as scanned PDFs. Care summaries and compliance documentation are written back into the record where auditors and quality teams expect to find them.

Pillar 5

Automated Claim Generation

Claims are generated by the CoachCare billing engine, eliminating the manual per-patient, per-month claim step. At a service line enrolling thousands of patients, that is the difference between a program that scales and one that stalls in the business office.

< 5 Days

Flag to First Service

Patients begin receiving CCM and RPM services in fewer than five days from the enrollment flag.

Only

Automated Claims in Epic

The only care-management application integrated with Epic that provides automated claims creation.

1

Interface, Both States

One integration build serves ~30 NHVI sites across Kentucky and Southern Indiana — and the employed primary-care base.

Key to achieving a program that is efficient, effective and sustainable is creating a seamless, intuitive user experience for the patient and provider — and that is what our integration with Epic accomplishes. CoachCare
The internal precedent already exists. Norton has embedded a third-party workflow directly into Epic before — the Bamboo Health prescription-monitoring gateway, integrated into the Epic workflow and credited with roughly halving opioid prescribing. The organizational pattern for "third-party capability, delivered inside Epic" is not new here; it is something Norton's informatics team has already executed and can point to.
The Clinical Engine

Clinical Governance & Escalation

A remote care service line is only as good as what happens the moment a reading looks wrong. This is the governed protocol behind the program — the same discipline that moves 30-day heart-failure mortality and readmission, run as documented decision logic rather than best effort. Norton already employs the nurse navigators, the social worker and the pharmacist who do this work; this is that work operating under a single escalation standard, on RPM, CCM and PCM alike.

One Escalation Engine

Every Reading Runs the Same Decision Logic

RPM device readings, CCM check-ins and PCM condition reviews all route through one engine. A critical value escalates on its own, symptoms or not. Anything merely out of range is verified before it ever reaches the practice — so what lands on a clinician's desk is already triaged.

A reading arrives. Every RPM, CCM and PCM value enters a single decision logic — no separate rules by program, no gaps between them.
Critical value → immediate escalation. A reading in the critical range escalates regardless of whether the patient reports symptoms. Nothing waits for a callback.
Out of range → retake and symptom check first. A non-critical out-of-range reading gets a confirming retake plus a structured symptom check before anything is sent to the practice — filtering false alarms out at the source.
Trend, defined objectively. A "trend" is not a judgment call: three consecutive out-of-range readings at least one hour apart for blood pressure or glucose, or three within seven days for heart rate. Meet the definition and it escalates.
Patient unreachable → still governed. If the patient can't be reached, the care team leaves a voicemail with a callback line — and still escalates when a critical value or an out-of-range trend exists. Non-contact never silences a real signal.
Every escalation is documented. Vital · findings · contact method · who was reached · outcome · follow-up — captured every time, so the record is audit-ready and the next touch starts informed.
!The Emergency Pathway — a Hard Safety Guarantee

If an active, emergent symptom surfaces during any outreach, the call becomes an emergency call:

Chest pain New shortness of breath Stroke signs Syncope Worst-ever headache Sudden swelling

The care team calls 911 with the patient still on the line. If the patient refuses, the clinic is looped in; if the clinic can't be reached in the moment, CoachCare activates 911 itself. The patient is never left to make the call alone.

The urgent and emergent policy supersedes any local escalation preference. A practice can tune where routine alerts go — it cannot slow down an active emergency. Safety is not a configurable setting.

The 72-hour distinction. A change that is recent but not active — reported within the last 72 hours and now resolved — is not treated as an emergency; it routes per the practice's stated preference. The hard pathway is reserved for what is happening right now.

Escalation Routing

Signal, Not Noise

Emergency

Straight to 911

An active emergent symptom or a critical value bypasses everything else and triggers the emergency pathway immediately.

Needs the Practice

Routed to a Named Team Member

A non-critical finding that still needs clinical attention is routed to a defined member of the practice team — not broadcast, not left in a queue.

Stable / Resolved

Documented as an FYI

A reading that self-resolves or reads stable is documented for the record and surfaced as an FYI — visible, but not an interruption.

The point of the split: physicians are not paged for what does not need them. The three-way routing is what makes a service-line-scale program survivable clinically — the care team absorbs the volume, and only the right signals reach the right clinician.
Readmission Prevention

The Post-Discharge Three-Touch Cadence

Any ER visit or hospitalization in the last 60 days triggers a fixed three-touch cadence over the two weeks where heart-failure readmissions are won or lost. It is not an open-ended check-in — it is a defined sequence, and each touch documents and escalates through the same engine.

Day 1–2

Stabilize the Transition

Identify precipitating factors for the admission · complete medication reconciliation · confirm a PCP or specialist follow-up is booked within 7–14 days · full symptom assessment.

Day 5–8

Verify It's Holding

Verify medication adherence · re-evaluate the triggers identified at the first touch · confirm the follow-up appointment actually happened · verify ordered labs were completed.

Day 12–14

Close the Loop

Medication and risk review · review the outcomes of the completed follow-up visit · symptom re-assessment to confirm the patient is on a stable trajectory out of the high-risk window.

This is the mechanism the CMS wedge names. The 30-day heart-failure mortality and readmission measures Norton is scored on are decided in exactly this two-week window. A documented, escalation-governed three-touch cadence — medication reconciliation, confirmed follow-up, verified adherence — is the operational lever that moves them, and it is the machine behind the ~589 modeled hospitalizations avoided in the Value Analysis. Illustrative, modeled — verify against practice data.
Continuity — No Patient Falls Through
  • Unreachable patients are escalated to the clinic and re-escalated on a fixed cadence — a missed call is a task, not a dead end.
  • Notified at every decision point: the practice sees each escalation, each routing outcome, each status change as it happens.
  • No silent changes — a patient's status never moves without the clinic informed. The care team acts; the practice always knows.

Why a Health System Should Care About This Page

The top question a health-system buyer asks about remote care is not the revenue — it is the clinical rigor. This section is the answer: a single escalation engine, a safety pathway that cannot be overridden, routing that protects physician attention, and a readmission-prevention cadence tied to the exact measures Norton is graded on. The financial model on the next page runs on top of this governance, not instead of it.

CoachCare Value Analysis · Modeled for NHVI Cardiology

The Value Analysis

A 24-month forecast for the cardiovascular service line, modeled across ~30 NHVI sites and roughly 100 referring cardiovascular providers, against a discovery-stage estimate of the Medicare panel: ~61,400 Medicare patients — roughly 30,000 traditional fee-for-service plus a comparable Medicare Advantage population at Jefferson County's ~51% MA penetration. TCM at discharge, ASM performance, and avoided-admission savings are not in these revenue numbers; they are upside on top.

How to read the panel figure. It is a discovery-stage estimate, not a chart count — the first thing to replace with Norton's own Medicare census and payer mix. RPM, CCM and PCM bill cleanly on the fee-for-service half today. The Medicare Advantage half needs plan-by-plan confirmation: Humana holds roughly 61% of Jefferson County MA lives and is headquartered in Louisville, so that is a single, tractable conversation — but it is a conversation, not an assumption.

Active Program Enrollments Under Remote Care

Monthly active census by program — active program enrollments (enrolled services), not unique patients. Enrollment begins in month 1 and compounds as the referral, on-site and telephonic pathways reach full ramp. The headline 9,358 figure counts unique patients, deduplicated for RPM stacked with CCM or PCM.

Monthly Economics — Net Reimbursement, Cost, Net to Practice

Modeled monthly economics: net reimbursement after denials and coinsurance bad debt, against total CoachCare cost — program fees plus one-time implementation, EMR setup and enrollment ancillary. Even carrying that first-month setup, Norton's month-1 net to practice is positive at $2,578, and the line stays positive every month thereafter.

24-Month Net Reimbursement Mix

$16.99M total across the three-program cardiovascular stack

The Financial Summary

LineYear 1Year 224-Month
Total net reimbursement$4,148,709$12,838,662$16,987,371
Net to practice (after fees)$1,737,788$5,478,157$7,215,945
24-month net reimbursement by program: RPM $7,980,250 · CCM $6,616,457 · PCM $2,390,664
Delivered full-service — telephonic enrollment, cellular devices, 24/7 monitoring, documentation and claim generation handled by CoachCare. No new NHVI headcount required to launch.

Figures are illustrative and modeled — verify against practice data. The full model is available as a companion Value Analysis workbook.

Scenario Explorer — Build Your Own Forecast

Move the assumptions and the 24-month forecast recomputes live. Directional, calibrated to the CoachCare Value Analysis engine — the companion workbook remains the source of truth. Census output is measured in active program enrollments, not unique patients.
24-mo net reimbursement
$16,987,371
24-mo net to practice (after fees)
$7,215,945
Active enrollments · M24
14,520
Hospitalizations avoided
~589

Every figure produced here is illustrative and modeled — verify against practice data. Enrollment begins in month 1 in every scenario, ramping to full pathway capacity by month 5.

Clinical & Operational Value

What the Service Line Actually Absorbs

The revenue is one half of the case. The other half is workload: the monitoring, outreach, triage and documentation that a heart-failure program either performs unfunded or does not perform at all. Over 24 months, this is the volume the service line takes on — performed by CoachCare, governed by NHVI.

340,498

Billed Claims / Units

Recurring, subscription-like professional-fee volume across 24 months — the compounding half of a cardiology P&L.

928,012

Physiologic Readings

A continuous clinical picture of the heart-failure, CAD and hypertension panels between visits, landing as discrete vitals in Epic.

589

Hospitalizations Avoided

$8.84M in avoided acute cost at roughly $15K per admission — a system-level benefit, and the same lever ASM measures.

157,918

Care-Team Hours Absorbed

75.9 FTE-equivalent of monitoring, outreach and documentation performed by CoachCare rather than added to NHVI payroll.

All figures illustrative, modeled — verify against practice data.

Continuous HF Surveillance
RPM weight and blood-pressure monitoring is the earliest available signal of heart-failure decompensation. Catching that signal between visits is the mechanism behind both the avoided-admission figure above and the excess-days measure CMS publishes.
Protocolized GDMT Titration
PCM turns guideline-directed medical therapy titration into a repeatable monthly process rather than a visit-to-visit effort — documented, auditable, and billable today, with the documentation trail ASM will expect.
The Discharge Handoff
TCM at discharge closes the gap between the inpatient team and the clinic. Paired with post-episode RPM, it converts the highest-risk 30 days from an uncovered interval into a managed, documented, reimbursed one. Excluded from the modeled revenue — deliberately.
Collaborative-Care Substrate
ASM requires an electronic collaborative-care arrangement with primary care. Norton employs that primary-care base on the same Epic instance. The service line's shared care plan, alert triage and write-back documentation are the substrate for that arrangement — operating before the mandate starts, not after.
Converting Existing Labor
The heart-failure program already staffs nurse navigators, a social worker and a dedicated pharmacist. Their work today is real and unfunded. A remote care service line gives that work a code, a care plan of record, and a monthly claim — without asking any of them to become the monitoring center.
Heart Failure
Coronary Artery Disease
Hypertension
Post-Discharge & Post-Procedure
Implementation

Chartered in 30 Days.
Enrolling by Day 90.

CoachCare operates as the service line's engine — enrollment outreach, device logistics, 24/7 monitoring, and billing-ready documentation — while NHVI cardiologists govern protocols and own every clinical decision. Full-service delivery means launch requires no new NHVI headcount; the internal staffing model formalizes as census grows.

Schedule the Working Session
0–30 Days

Charter the Service Line

Named service-line owner, P&L and scorecard. Epic integration scope and billing configuration. Attribution policy for shared patients (PCM vs. CCM). Protocol sign-off for the heart-failure, CAD and hypertension pathways. Confirm the Kentucky and Indiana locality treatment.

31–90 Days

Start Where the Risk Is: Heart Failure

The advanced heart-failure and post-discharge cohorts first — TCM at discharge, RPM continuously, PCM for protocolized titration. Enrollment runs telephonically at CoachCare's expense from the first month, alongside the charter work.

91–180 Days

Scale Across the Cardiovascular Panel

Extend RPM to the CAD and hypertension panels; activate CCM for the multi-condition population; roll to the Southern Indiana sites on the same interface. Monthly scorecard to service-line governance: census, capture rate, revenue per patient-month, decompensation signal.

181–365 Days

Enter 2027 With a Running Program

Formalize the electronic collaborative-care arrangement with the employed primary-care base, harden the titration process, and start Performance Year 1 with an enrolled panel and a documentation trail instead of a project plan. ASM participation is preliminary — confirm against the final CMS list.

About CoachCare

The Experience to Get It Right

The service line described on this page runs on infrastructure already proven at national scale.

500,000+

Patient Management Expertise

Over 400 managed conditions for more than 500,000 patients.

10,000+

Clinician Success

Providers committed to remote care excellence.

1,000+

In-Market Success

Successful program implementations.

5M+

Operational Excellence

Care plan coding and billing generating over 5 million claims.

100M+

Unprecedented Scale

Over 100 million vitals recorded and more than 4 million care actions enabled.

Transparency

Assumptions & Sources

Every number on this page traces either to the CoachCare Value Analysis workbook or to cited public data. The key assumptions — including what remains to be confirmed in discovery:

Population sizing — a discovery-stage estimate
  • The ~61,400 Medicare panel is a modeling estimate, not a chart count. It represents roughly 30,000 traditional fee-for-service beneficiaries plus a comparable Medicare Advantage population, consistent with Jefferson County's ~51% MA penetration (CMS county penetration file, 2026). Replace it with Norton's own Medicare census and payer mix at the first working session.
  • RPM, CCM and PCM bill cleanly on the fee-for-service half today. The Medicare Advantage half requires plan-by-plan confirmation of coverage and rates. Humana holds roughly 61% of Jefferson County MA lives and is headquartered in Louisville — one dominant counterparty, which makes that confirmation tractable but does not make it automatic.
  • In-scope eligibility is modeled at roughly 80% of the Medicare panel carrying a qualifying chronic condition — consistent with the documented burden in this specialty's Medicare claims (hypertension, heart failure, CKD and diabetes all appear at high prevalence across cardiology panels). Program eligibility within that in-scope group: 60% RPM, 70% CCM, 70% PCM.
  • Enrollment conversion: 30% RPM, 25% CCM/PCM — producing modeled active-enrollment ceilings of ~8,820 RPM, ~8,575 CCM and ~8,575 PCM. The 24-month forecast does not reach those ceilings; it is growth-limited, not ceiling-limited.
  • Enrollment pathways: physician referral (8 referrals per provider per month across ~100 referring providers at 80% acceptance), one CoachCare-funded on-site enrollment specialist, and telephonic outreach — all delivered at CoachCare's expense. Attrition is modeled at ~1.5% per month on active enrollments.
  • Enrolled patients vs. enrolled services. The headline 9,358 counts unique patients at Month 24, deduplicated because many patients carry RPM stacked with CCM or PCM. The 14,520 figure and the enrollment chart count active program enrollments — one per program, per patient.
  • Enrollment begins in month 1 and reaches full pathway capacity by month 5 as the referral, on-site and telephonic channels ramp. The same month-1 start applies in the Scenario Explorer.
Rates & revenue mechanics
  • CY2026 Physician Fee Schedule rates are resolved by MAC carrier and locality. Norton's Kentucky sites price to the Kentucky carrier/locality (15102-00); the Southern Indiana sites price to their own Indiana locality. This is a two-locality service line — confirm the treatment of both in contracting.
  • Modeled code set: RPM 99453 · 99454 · 99445 · 99457 · 99458 · 99470; CCM 99490 · 99439; PCM 99426 · 99427. Transitional Care Management (99495/99496) is billable at discharge and is excluded from every modeled revenue figure on this page — it is upside on top.
  • Revenue is modeled net of a denial allowance and of coinsurance bad debt. "Net to practice (after fees)" is net reimbursement less the all-in CoachCare cost — program fees plus ancillary (one-time implementation, EMR setup, and telephonic/device enrollment costs). Nothing is excluded from the cost side to flatter the result: even in month 1, which carries the one-time setup, Norton's modeled net to practice is positive at $2,578.
  • Avoided hospitalizations are valued at roughly $15,000 per admission and are an indirect, system-level benefit — they are not included in the net reimbursement or net-to-practice figures.
  • Code-level capture assumptions, monthly ramp, and attrition are itemized in the companion Value Analysis workbook. All financial figures are illustrative, modeled outputs under the stated assumptions — verify against practice data.
Public CMS quality & volume data cited on this page
  • CCN 180088 (Norton Hospitals, Inc.) — Norton's four adult Louisville hospitals report under a single Medicare CCN, so CMS measures describe the Louisville adult enterprise as one reporting entity. Measures retrieved from the CMS Provider Data Catalog, July 2026: MORT-30-HF 14.3% (CMS comparison: "Worse Than the National Rate"; national rate 11.6%); EDAC-30-HF +18.8 excess days per 100 discharges; HRRP heart-failure excess readmission ratio 1.0261; Overall Hospital Quality Star Rating 2.
  • Baptist Health Louisville, same public measures: 12.3% heart-failure mortality, −21.8 excess days per 100, 4 stars — a 40.6-excess-day swing per 100 heart-failure discharges between the two campuses.
  • Volume (CY2024, Medicare fee-for-service): 799 heart-failure discharges at CCN 180088 plus 106 at Norton Clark = 52.8% of Louisville's Medicare FFS heart-failure volume; 53.2% of cardiac DRGs; 42.3% of Jefferson County diagnostic catheterizations.
  • Absence of remote-care billing: CY2024 Medicare Physician & Other Practitioners data for the service line's medical director and both advanced heart-failure attendings shows no RPM, CCM, PCM or TCM codes. Caveat: care management billed "incident to" under a different supervising NPI, or under a facility TIN, would not appear in physician-level data. One discovery question resolves it.
  • Financial context: Norton's audited FY2025 patient service margin of 1.28% ($64.3M on $5.02B) is used only as scale context for the modeled program's contribution. It is Norton's own reported figure, not a CoachCare estimate.
ASM — what is verified, and what is preliminary
  • Four of NHVI's heart-failure cardiologists appear on the CMS Ambulatory Specialty Model participant dataset for CY2027, heart-failure cohort, under the billing entities Community Medical Associates Inc and Norton Clark Physician Practices LLC.
  • This is the PRELIMINARY CY2027 participant list. It was constructed from historical claims and CMS has indicated a final list will follow. Names can change. Re-query the CMS dataset and confirm against the final CMS list before any contract language, staffing commitment or board representation. Individual physicians are deliberately not identified on this page.
  • Model mechanics: ASM is mandatory and two-sided; Performance Year 1 begins January 1, 2027 and the model runs through 2031. Year-one Part B adjustment is −9% to +9%. Participation requires an electronic collaborative-care arrangement with primary care. Cohort selection is geography- and volume-based, not voluntary.
  • Nothing on this page asserts an ASM financial outcome. The forecast in the Value Analysis is fee-for-service reimbursement only; ASM performance is treated as a separate, unquantified upside and as the strategic reason for sequencing the build in 2026.
Structure, EMR & open discovery items
  • Structure: Norton Heart & Vascular Institute is the cardiovascular service line of Norton Healthcare, Inc. — not an independent group and not a separate legal entity. Physicians are employed. The billing entities that appear in CMS files are Community Medical Associates, Inc. (Kentucky) and Norton Clark Physician Practices, LLC (Indiana). Contracting, attribution and model participation key off those legal names.
  • Scale used for modeling: ~50–55 board-certified cardiovascular physicians, ~40–45 advanced practice providers and ~200 support staff across nearly 30 locations, with approximately 250,000 patient encounters per year. The encounter figure is a service-line volume statistic, not a unique-patient panel, and is not used as the enrollable denominator.
  • EMR: Epic, single instance, integrated across 100% of Norton's practices and hospitals; MyNortonChart for patients; EpicCare Link for referring providers. Epic hosting model and version are not confirmed publicly — confirm in the integration scoping call.
  • Existing remote care: a post-acute "virtual hospital" (post-discharge pulse-oximetry and blood-pressure monitoring with nurse video visits) and Norton eCare (virtual urgent care only) are both documented. Neither is a longitudinal, billable chronic-care program. Implanted-device monitoring for advanced heart failure exists separately and is out of scope here. Confirm current status, census and ownership of the virtual hospital in discovery — it may already own a monitoring budget.
  • No incumbent RPM/CCM vendor was identified in public sources. Absence of public evidence is not proof of absence — confirm directly, including anything running natively inside Epic.
  • Leadership names, the current cardiology roster and Norton's internal service-line reporting structure are deliberately not asserted on this page; the public roster is in flux and should be confirmed before outreach.